Automotive Power Window Motor Market to Reach $15.6 Billion, Globally, by 2033 at 5.3% CAGR: Allied Market Research

Rise in adoption of electric vehicles (EVs), surge in demand for comfort & convenience features, and increase in vehicle production drive the global automotive power window motor market growth.

/EIN News/ -- DLC, Wilmington, Delaware, March 13, 2025 (GLOBE NEWSWIRE) -- Allied Market Research published a report, titled, "Automotive Power Window Motor Market by Vehicle Type (Passenger Cars, Commercial Vehicles, and Electric Vehicles), Motor (DC Bushed Motors, DC Brushless, and Stepper), Distribution Channel (OEM and Aftermarket), and Application (Front Windows and Rear Windows): Global Opportunity Analysis and Industry Forecast, 2024-2033". According to the report, the "automotive power window motor market" was valued at $9.4 billion in 2023, and is estimated to reach $15.6 billion by 2033, growing at a CAGR of 5.3% from 2024 to 2033.

Prime determinants of growth

The global automotive power window motor market is expected to grow steadily, fueled by the rise in penetration of electric vehicles, increase in demand for premium features in vehicles, and expansion in aftermarket opportunities. However, factors such as cost pressures impacting profit margins and the high costs of advanced motors restrain market growth. On the contrary, the integration with smart and connected vehicles and the rise in penetration of electric vehicles in developing markets are expected to provide lucrative growth opportunities for the market.

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Report coverage & details:

Report Coverage	Details
Forecast Period	2024–2033
Base Year	2023
Market Size in 2023	$9.4 billion
Market Size in 2033	$15.6 billion
CAGR	5.30%
No. of Pages in Report	467
Segments Covered	Vehicle Type, Motor, Distribution Channel, Application, and Region.
Drivers	Increase in adoption in electric vehicles(EVs)
	Surge in demand for comfort and convenience features
	Rise in vehicle production
Opportunities	Integration with smart and connected vehicles
	Rise in penetration in developing markets
Restraints	Cost pressures impacting profit margins
	High costs of advanced motors

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The Passenger Cars segment held the highest market share in 2023.

By vehicle type, the passenger cars segment held the highest market share in 2023, driven by the increase in demand for comfort and convenience features in personal vehicles. As urbanization and disposable incomes rise globally, consumers are prioritizing vehicles with advanced amenities, including power windows. However, the electric vehicles segment is expected to portray the highest CAGR of 6.4% during the forecast period due to the global shift toward sustainable transportation. EVs require advanced power window systems, such as brushless DC motors, to align with their energy efficiency and performance standards.        

The DC brushed motors held the highest market share in 2023.

By motor, the DC brushed motors segment accounted for a dominant market share in 2023, due to their low cost and widespread adoption in budget and mid-tier vehicles. These motors are simple in design and easy to produce, making them ideal for price-sensitive markets and high-volume production. However, the DC brushless segment is expected to portray the highest CAGR of 6.5% during the forecast period, driven by their advanced performance features and alignment with modern electric vehicle requirements. These motors do not use brushes for electrical current transfer, reducing wear and tear, enhancing efficiency, and extending their operational lifespan. This makes them a preferred choice for premium vehicles and electric vehicles (EVs), where durability, efficiency, and reduced noise are critical considerations.

The OEM segment held the highest market share in 2023.

By distribution channel, the OEM segment accounted for the largest automotive power window motor industry share in 2023 and is anticipated to maintain its dominance till 2033, as these components are primarily installed during vehicle production. The growth of this segment is closely tied to global vehicle production trends. However, the aftermarket segment is expected to portray the highest CAGR of 6.4% during the forecast period, driven by the rising average age of vehicles globally and the increasing demand for replacement parts.

The front windows segment held the highest market share in 2023.

By application, the front windows segment accounted for the largest market share in 2023 and is anticipated to maintain its dominance till 2033, and same segment is forecasted to have the highest CAGR of 5.8% due to their higher usage frequency and the critical role they play in enhancing driver and passenger convenience. The motors used in front windows are often larger and more robust than those for rear windows, as they need to support frequent operation and, in many cases, more advanced features.

Asia-Pacific held the highest market share in 2023.

By region, Asia-Pacific accounted for the largest market share in 2023 and is anticipated to maintain its dominance till 2033, and the same segment is forecasted to have the highest CAGR of 6.2% during the forecast period. This is due to its large vehicle production volume, growing consumer base, and increasing demand for advanced vehicle features. Countries such as China, Japan, India, and South Korea are major contributors to this growth, driven by a mix of robust domestic manufacturing, rising disposable incomes, and government initiatives supporting automotive development.

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Leading Market Players: -

• Denso Corporation
• Robert Bosch GmbH
• Mitsuba Corp.
• Brose Fahrzeugteile GmbH & Co. KG
• Continental AG
• AISIN CORPORATION
• Johnson Electric Holdings Limited
• Inteva Products
• NIDEC CORPORATION
• MABUCHI MOTOR CO., LTD.
• Surabhi Automotive Private Limited
• Valeo

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The report provides a detailed analysis of these key players in the global automotive power window motor market. These players have adopted different strategies such as new product launches, collaborations, expansion, joint ventures, agreements, and others to increase their market share and maintain dominant shares in different regions. The report is valuable in highlighting business performance, operating segments, product portfolio, and strategic moves of market players to showcase the competitive scenario. 

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